Tigo Tanzania is launching its Tigo Music platform at an all-day concert in Dar es Salaam featuring 18 local and international artists.
Tigo Music is a new pre-paid bundle (available to customers from 25 January) that will provide subscribers 35 million tracks for phones and tablets thanks to a partnership with international music streamer Deezer.
Tigo Tanzania is also encouraging local musicians through a partnership with Africa Music Rights, which sponsors, promotes and manages music rights across the continent.
Tigo is a brand name for mobile services offered by the international telecommunications company Millicom in about 14 markets in Africa and Latin America.
It was founded in Stockholm in 1990 and has about 50 million customers. It also operates in another 30 markets through partnerships. Tigo Music launched in Ghana, the first country in Africa, in October 2014.
The concert to launch Tigo Music in Tanzania is at Leaders Club grounds from 10.00-18.00.